Our Plan to Sell Your Home
The COLDWELL BANKER - Campbell Realtors marketing strategy has three parts: Preparing the home for the market, pricing the home correctly, and effective promotion.
1) Preparation for the Market
In real estate, “first impressions are lasting impressions”. It is a mistake to show your property to buyers and agents before it is ready to be seen.
At COLDWELL BANKER – Campbell Realtors, we offer a 7-Step Certification Plan for your home. The plan includes a Property Inspection, Home Makeover, Interior Cleaning, Home Appraisal, Termite Inspection, Preliminary Title Report, and Seller’s Home Warranty.
Our Home Certification Plan is unique. No other brokers in the Huntington Beach market area are doing anything quite like it. We will explain all the details when we come to see you at your home.
2) Pricing the home correctly
It has been proven that over priced homes take longer to sell, and often sell for less than their maximum possible sale price. There is a “correct” list price (range) for your home.
As homeowners, our natural inclination is to overprice our personal residence for two reasons: First, we know first hand all the benefits of our own property. Second most of us have an emotional attachment to our home. Your biggest challenge as a home seller is to begin thinking of your home as a commodity.
As a part of the COLDWELL BANKER – Campbell Realtors 7-Step Certification Plan, we will pay for an appraisal of your home by a local experienced real estate appraiser who is familiar with home values in your neighborhood. This appraisal will provide a very close estimate of the price a home buyer can pay for the home and secure financing.
At COLDWELL BANKER – Campbell Realtors, we recommend pricing close to the appraised value of the home.
3) Effective Promotion
COLDWELL BANKER - Campbell Realtors uses a combination of Traditional and Internet marketing techniques to create a level of exposure unequalled by our competitors.
Many Traditional real estate marketing techniques are still in use and remain among the most effective methods in the industry. COLDWELL BANKER - Campbell Realtors understands which of these Traditional methods are the most effective and how to use them to benefit our clients:
The Internet has transformed real estate marketing forever, and COLDWELL BANKER - Campbell Realtors has embraced the power of the Internet. Your home will be featured on the #1 Real Estate Company website in the world… ColdwellBanker.com*. And, it will be featured on hundreds of additional websites: Realtor.com, Trulia.com, Cyberhomes.com, Homes.com, Yahoo Real Estate, Google Real Estate, and many more!
Locally, CampbellRealtors.com and RealtyDigestOline.com are among the top real estate firms listed in google, yahoo, and many other search engines for the Downtown Huntington Beach, Huntington SeaCliff, Edwards Hill, and Huntington Harbour search terms. We also come up near the top for many other coastal communities. As a result, our website receives thousands of hits per month. The strong web presence allows us to have a virtual open house at your home 24 hours per day, 365 days per year. Even a full-page advertisement in the newspaper (which might cost $10,000) cannot come close to the power of our website. CampbellRealtors.com & RealtyDigestOnline.com define state-of-the-art for real estate Internet marketing in Southern California. Homebuyers keep coming back again and again to find useful real estate information.
Our websites “lead capture” hundreds of potential home buyers each month. Our current list of “home shoppers” allows us to immediately reach buyers who are already looking for a home like yours.
Photos, Photos, Photos - COLDWELL BANKER - Campbell Realtors has a professional photographer on staff with top-of-the-line digital equipment. We guarantee that your home will look its absolute best for every on-line viewer who sees the home. COLDWELL BANKER - Campbell Realtors will upload the maximum number of color photographs allowed by the Realtor MLS service. COLDWELL BANKER - Campbell Realtors has contracted with Realtor.com for Showcase Listings. Our listings are enhanced and feature six photographs instead of just one. Only about 20% of the listings on Realtor.com are enhanced showcase listings.
*ColdwellBanker.com is the most visited national real estate brand website. We have more unique visitors than anyone else (Nielson 2009).
Why select the Scot Campbell TEAM as your Realtor?
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